This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from loveoutlet.co.uk (the “Site”).


Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.


We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

- Other types of traffic and customer activity analytical tracking technologies as provided by our trusted partners such as Google Analytics. 


When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your order details, name, billing address, shipping address, payment information (including credit card numbers and other types of payment methods required information), email address, and phone number. We refer to this information as “Order Information”.


Additionally if you subscribe to our marketing newsletter, take part in one of our marketing initiatives such as a competition, sweepstake or prize draw, contact us via the website or other channels, we may collect additional information including your activity with the marketing material, in the same methodologies described above and below which we refer to as “Customer information” or “Activity information”. If any part of your information was legally purchased prior to any contact with the Service it may also be consolidated to your newly collected information. 


When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, Customer Information and Activity Information. 


How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We use the Customer and Activity Information to improve the quality of our service, including the website and the marketing material (email and other channels) to better meet your interests and needs, for example, if as a result of a collection of the Device, Order, Customer & Activity information we collect from you with your consent we identify your sex, preferred language or location, we will attempt to customise the Service to better meet your interests and needs accordingly. 


Sharing you personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.


We may share your Personal Information with our Partners and other Services within the Group if you opted in to our Marketing newsletter in order to better meet your interest and needs and serve you with better offers, products & content. 


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt out of targeted advertising by using the links below:

- Facebook & Instagram: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.


Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


Minors

The Site is not intended for minors, individuals under the age of 18 or the age of majority in their state of jurisdiction.The Site is intended solely for an adult audience of the age of majority in their state of jurisdiction. 


Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@loveoutlet.co.uk addressing your email to the Privacy Compliance Officer, or by mail using the details provided below:

Privacy Compliance Officer
Loveoutlet.co.uk T/A SRD DIGITAL LTD. , 86-90 Paul Street, London, EC2A 4NE, United Kingdom

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